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Creating a brand new and fresh identity for this online learning platform was an exciting experience! Wonderland Math's motto is "We Make Learning Fun!" I aimed to design a look that truly captures this spirit. To achieve this, I embraced a magical and whimsical theme that aligns perfectly with the Wonderland concept, incorporating elements that are both enchanting and educational.
The brand identity is rooted in the company’s unique approach—an educational program that blends magical storytelling with a curriculum-based structure. This design mirrors that fusion, with playful yet thoughtful elements that appeal to students in grades 2 through 5, sparking their imaginations while guiding them through the learning process. The result is a brand that not only engages young learners but also makes math feel like an exciting adventure.