Orlando Health (OH) is opening two new ERs in growing local communities, so we developed the concept “Expert ER Care. All Around You.”

To visually express both proximity and reassurance, I used the OH location-pin icon and wrapped it around the patient, creating a protective embrace that reinforces the idea of expert care being close by and surrounding the families we serve.

By integrating the icon directly into the imagery, we connect place, care, and protection in one simple gesture—making the two new ER locations feel not only conveniently nearby, but personal, familiar, and part of the community.

• Spatial Design