Long Live Southbank, commonly referred to as LLSB, is a non-profit organization committed to the preservation of the Southbank Undercroft skateboarding area in the face of redevelopment efforts. This campaign was initiated in direct opposition to the Southbank Centre’s proposals for the Festival Wing, which seek to convert the Southbank Undercroft into retail units.

I was fortunate to be chosen to design the posters for their non-profit campaign. I opted for a pink gradient to brighten up the dreary London weather and to make a striking visual statement. They were thrilled, and I felt proud to make a real difference, even if it was just for a skatepark downtown!