I had the pleasure of designing the brand identity for Clear Eyes Full Hearts, a weekly rewatch podcast hosted by two actors from the beloved show Friday Night Lights. The challenge was to create a visual identity that matched the podcast’s engaging, down-to-earth vibe while reflecting the show’s core themes of teamwork, perseverance, and passion.

The design approach was centered around simplicity and efficiency, making sure the branding was both clear and memorable. I drew inspiration from college football elements, using an outlined logo that echoes the iconic imagery of the sport. The color theme was chosen to evoke the energy and spirit of the Friday Night Lights universe while keeping it clean and modern.

Ultimately, the goal was to create a visual identity that felt true to the podcast's essence—something that wouldn't distract from the conversation, but instead would subtly enhance the listener's experience. The design is all about clarity and focus, giving the audience an inviting, easy-to-navigate space to dive into their rewatch of the show.

• Digital design
• Illustrations