David Redd is an exceptionally talented artist with a unique vision for his work. He aims for a style that is discreet yet dark, cool without veering into dorky, artsy yet grunge, capturing elements of both New York and a hint of Los Angeles.

In considering this aesthetic, I chose to use a courier font to reflect his multifaceted role as a composer, musician, and lyricist. David has often drawn inspiration from literary figures like Hemingway, which led me to think that a typewriter-style font would resonate with him. He was quite enthusiastic about this choice!

For his image treatment, I opted for a collage effect that weaves together different aspects of his life, enhancing the grunge vibe he requested. This approach successfully deepened the overall design, aligning perfectly with his artistic direction.

• Print design
• Social media design